Our wish is that you have a Happy Holiday Season filled with Joy and Laughter! We will be celebrating Christmas this year visiting our daughter in London.
Are you considering putting your home on the market after the holidays? If you are, don’t make the #1 mistake—overpricing.
Establishing Value
The truth is your listing price should not be determined by how much money you think your home is worth. Nor does it matter what your agent thinks or ten other agents just like her/him. The person whose opinion matters is the buyer who makes an offer. Pricing homes is part art and part science. It involves comparing similar properties, making adjustments for the differences among them, tracking market movements and taking stock of present inventory, all in an attempt to come up with a range of value.
Pricing it Wrong
A typical story: An inexperienced agent prices a house at $1.25 million. Local agents are chuckling—180 days later the listing expires. The next agent, after listening to the seller, lists the home at $1million. Months passed. Eventually the price drops to just under $800,000. Still no takers. A few lookers, but no serious buyers.
. . . 12 Months Later
By the time the last agent was hired to list this home, the seller had grown weary and exhausted. It was now 12 months later. Together, the seller and her agent priced the home at $675,000. It immediately sold for all cash. The sad part is the comparable sales in the neighborhood fully justified a price of $750,000, but the home had been on the market for too long at the wrong price, and now the market had softened.
Do it right the first time!
Work with an agent you know, trust, and like! As brokers today, our hardest job is sometimes telling a seller the hard facts. Even if it might be painful hearing the reality, it’s better to hear it today rather than 12 months from now! If you are considering the sale of your home in the
next 6 months, call us; we’ll shoot straight.
803-802-9800.
Warm Wishes,
Brian and Sharon Clair
“The Clair Team was TOPS in selling our home! You know your market and you saved us money! Your handyman was excellent & Dawn was superb!” ~Curt L. (sold 2011)